It’s 1900 and French perfumer Eduard Pinoud launches his brillantine at the Universal Expo in Paris: pomade that addresses the new needs of dandies and flaneurs.
Its purpose is to protect hair, make it smell nice and keep it in shape despite a frenetic urban life; gentlemen appear always impeccable and perfect, their hair eternally frozen in the present. Thanks to this feature, pomade spreads out into Hollywood (Rudolph Valentino, Humphrey Bogart, Fred Astaire, Cary Grant are famous adopters) and creates a sophisticated lifestyle.
The Venetian Linetti introduces this product to Italy, immortalizing it in an advertising program that aired on Carosello called The Unfailing Inspector Rock.
Today Linetti Pomade is undergoing a rediscovery by modern day dapper young men and it’s being produced using the original formula by the Kèlemata Company of Turin.
Fattobene means well made in Italian. It is an online shop and a platform to archive and sell Italian everyday archetypes that have a long history.
We travel through Italy to discover special and unique items, like art déco soaps and modernist saffron packagings, old time candies and niche farmers' textiles that have been producing the same way for hundreds of years.
We want to create a place where people can relax and read interesting stories about objects that are difficult to find anywhere else.
The result is a cutting edge collection of timeless items that improve with age and create an atlas of Italian material culture.
Fattobene is curated by Anna Lagorio, journalist, and Alex Carnevali, photographer.
Visual identity and web design by AV.
If you have questions, want to suggest new items or simply say hello, please send an email to email@example.com
If you are a journalist, you can download our presskit here or write us at firstname.lastname@example.org
Go to the shop now: http://shop.fatto-bene.com/