The Canavese countryside in Piedmont and the Rovigo region in Veneto were famous for the production of hand-made brooms until the ‘50s. In these areas the farmers used milo (Sorghum vulgare) as chicken feed. The rest of the plant, dried and cleaned, was used to make brooms.
Every year, at Summer’s end, the farmers were used to prepare the plants by eliminating impurities, and dividing them in 2-inch bundles before hanging them to dry.
Then, during the long days at home in the Winter, they used to craft brooms in their spare time.
The simplest brooms were made with just one bundle. The more complex ones could reach three.
The binding was done with green willow branches, which are very flexible and resistant, rather than rope, which frays easily.
Nowadays willow binding has disappeared: the few artisans that still craft besoms prefer to use steel wire instead.
Fattobene means well made in Italian. It is an online shop and a platform to archive and sell Italian everyday archetypes that have a long history.
We travel through Italy to discover special and unique items, like art déco soaps and modernist saffron packagings, old time candies and niche farmers' textiles that have been producing the same way for hundreds of years.
We want to create a place where people can relax and read interesting stories about objects that are difficult to find anywhere else.
The result is a cutting edge collection of timeless items that improve with age and create an atlas of Italian material culture.
Fattobene is curated by Anna Lagorio, journalist, and Alex Carnevali, photographer.
Visual identity and web design by AV.
If you have questions, want to suggest new items or simply say hello, please send an email to firstname.lastname@example.org
If you are a journalist, you can download our presskit here or write us at email@example.com
Go to the shop now: http://shop.fatto-bene.com/