During the nineteenth century the European aristocracy is swept by the craze for roses. They are willing to do anything to own the most beautiful display in polite society, so research expeditions are organized to source out undiscovered varieties, while gardeners experiment with new crossbreeds.
In the midst of this flowered frenzy Henry Roberts, pharmacist, launches his Distilled Rose Water on the market.
The place is Florence, 1867. Sir Roberts is managing the Pharmacy of the British Legation, where he’s used to serving all of the British and Italian upper-class ladies.
His three-rose distillate (Centifolia, Damask, and Dog Rose) simultaneously taps into the collective obsession and reveals to the public a less-known side of the flower: its healing powers. Rose water is ideal to treat skin, because it soothes, refreshes and cleanses, leaving it toned and moisturized.
After partnering up with Florentine pharmacist Lorenzo Manetti, Manetti & Roberts is established in 1921. Today this Italian-British company is under the Bolton Group, an Italian holding which, besides still producing the original recipe, has launched an entire line inspired by Rose Water.
Fattobene means well made in Italian. It is an online shop and a platform to archive and sell Italian everyday archetypes that have a long history.
We travel through Italy to discover special and unique items, like art déco soaps and modernist saffron packagings, old time candies and niche farmers' textiles that have been producing the same way for hundreds of years.
We want to create a place where people can relax and read interesting stories about objects that are difficult to find anywhere else.
The result is a cutting edge collection of timeless items that improve with age and create an atlas of Italian material culture.
Fattobene is curated by Anna Lagorio, journalist, and Alex Carnevali, photographer.
Visual identity and web design by AV.
If you have questions, want to suggest new items or simply say hello, please send an email to firstname.lastname@example.org
If you are a journalist, you can download our presskit here or write us at email@example.com
Go to the shop now: http://shop.fatto-bene.com/