“A soap bubble is the most beautiful thing, and the most exquisite, in nature. I wonder how much it would take to buy a soap bubble if there was only one in the world”. Mark Twain
Love of soap bubbles must have been the very thing to transform Claudio Pasini from chemist to first-rate inventor. In 1947, barely two years after the Second Wolrd War, Pasini starts commercializing a special paste that produces unbreakable bubbles. It’s easy to use: take a small quantity of paste and perch it at the end of a straw. Blowing in it causes a gumlike membrane to expand, creating a colorful balloon with a sturdiness that no soap bubble could ever achieve.
Pasini thinks this game to be enormously fascinating. Indeed, history is full of illustrious fans of soap bubbles: from Sir Isaac Newton celebrating them in his optical studies, to the nineteenth-century physicist Antoine Ferdinand Plateau, who created a crank machine to study them closer.
Despite this glorious history, the timing is just plain wrong: most families cannot afford to spend money on any kind of toy after the war. And so Pasini needs to shelve the project until the time is right. In 1968 the paste hits the shops under the name of Crystal Ball. Its success is immediate and it peaks in the '80s.
Today the company – headed by Pasini's son Giovanni - continues production in the facilities in Burago di Molgora, in Lombardy. The original principles are still upheld and product quality and safety are paramount. This is why the special straw has a safety valve that ensures you don’t breathe in the backdraught.
Soap-bubbles, their colours and the forces which mould them; being the substance of many lectures delivered to juvenile and popular audiences with the addition of several new and original sections, Ulan Press, 2013
Fattobene means well made in Italian. It is an online shop and a platform to archive and sell Italian everyday archetypes that have a long history.
We travel through Italy to discover special and unique items, like art déco soaps and modernist saffron packagings, old time candies and niche farmers' textiles that have been producing the same way for hundreds of years.
We want to create a place where people can relax and read interesting stories about objects that are difficult to find anywhere else.
The result is a cutting edge collection of timeless items that improve with age and create an atlas of Italian material culture.
Fattobene is curated by Anna Lagorio, journalist, and Alex Carnevali, photographer.
Visual identity and web design by AV.
If you have question, want to suggest new items or simply say hello, please send an email to firstname.lastname@example.org
If you are a journalist, you can download our presskit here or write us at email@example.com
Fattobene allows you to use and share images and content, as long as the source is always mentioned.
Go to the shop now: http://shop.fatto-bene.com/